With over two decades of profound experience in the beauty industry, our journey began with Data Icemichelle Chen who, driven by personal challenges with sensitive skin, decided to create a brand rooted in Southeast Asian influences.

Through extensive research and development, we've formulated products that address diverse skincare needs.

We are uniquely positioned to comprehend our customers' needs, as our founder's personal journey with sensitive skin fuels our commitment to delivering effective and gentle skincare solutions.